Kotler,Philip
Marketing management/
Philip Kotler.
- 14th ed.
- Boston: Pearson, 2011.
- 131 p.
Understanding marketing management --
Defining marketing for the 21st century --
Developing marketing strategies and plans --
Capturing marketing insights --
Collecting information and forecasting demand --
Conducting marketing research --
Connecting with customers --
Creating long-term loyalty relationships --
Analyzing consumer markets
0273753363
658.8 / KOT/M