TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhushan
TI  - Marketing Research: An Applied Orientation
SN  - 9788131731819
U1  - 381.072 
PY  - 2011///
CY  - New Delhi: 
PB  - Pearson
KW  - Marketing research
KW  - Marketing research--Methodology
N1  - 1.Introduction And Early Phases Of Marketing Research 
2.Research Design Formulation 
3.Data Collection,Preparation,Analysis And Reporting 
4.Exploratory Research Design:Secondary Data 
5.Exploratory Research Design:Qualitative Research
6.Descriptive Research Design:Survey And Observation 
7.Casual Research Design:Experimentation 
8.Measurement And Scaling:Fundamentals And Comparative 
9.Measurement And Scaling:Noncomparative Scaling Techniques 
10.Questionnaire And Form Design 
11.Sampling :Design And Procedures 
12.Sampling:Final And Initial Sample Size Determination 
13.Fieldwork 
14.Data Preparation 
15.Frequency Distribution,Cross Tabulation And Hypothesis Testing 
16.Analysis Of Variance And Covariance 
17.Correlation And Regression 
18.Discrimination And Logit Analysis
19.Factor Analysis 
20.Cluster Analysis 
21.Multidimensional Scaling And Cojoint Analysis

ER  -