The public relations handbook/ 
Theaker,Alison [ed.] 
 - 4th ed 
 - Abingdon, Oxon:  Routledge,  2012. 
 - xvi, 487 p 
<br/><br/><label>ISBN: </label>9780415598132 (hbk. : alk. paper) 
<br/><br/><label>Dewey Class. No.: </label>659.2  / THE/P