Advertising theory/ 
Shelly Rodgers, 
 - 1st.ed. 
 - New York:  Routledge,  2012. 
 - xxix, 614 p 
<br/><br/><label>ISBN: </label>9780415886628 
<br/><br/><label>Dewey Class. No.: </label>659.101  / ROO/A