The Copywriter's Toolkit/  the complete guide to strategic advertising copy 
Berman, Margo 
 - West Sussex:  Wiley-Blackwell,  2012. 
 - xi, 376 p. 
<br/><br/><label>ISBN: </label>9781405199537 
<br/><br/><label>Dewey Class. No.: </label>659.132  / BER/C