TY  - BOOK
AU  - Masterson, Rosalind 	
AU  - Pickton, David
TI  - Marketing: an introduction
SN  - 9781849205719
U1  - 658.8 
PY  - 2010///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing -- Textbooks
KW  - Marketing -- Case studies
KW  - Marketing
N1  - 	PART I: This is MarketingChapter 1: Marketing todayChapter 2: The marketing environmentPART II: Making Sense of MarketsChapter 3: Buyer behaviourChapter 4: Market segmentation, targeting and positioningChapter 5: Marketing researchPART III: The Marketing MixChapter 6: ProductChapter 7: Service productsChapter 8: Promotion (marketing communications)Chapter 9: PlaceChapter 10: PricePART IV: Managing MarketingChapter 11: Building brands using the international marketing mixChapter 12: Marketing planning
ER  -