Entrepreneurship/ Bygrave,William - 2nd.ed. - UK: John wiley & sons, 2011. - 619 p.

1 The Power of Entrepreneurship. 2 The Entrepreneurial Process. 3 Opportunity Recognition, Shaping, and Reshaping. 4 Understanding Your Business Model and Developing Your Strategy. 5 Entrepreneurial Marketing. 6 Building the Founding Team. 7 The Business Planning Process. 8 Building Your Pro-Forma Financial Statements. 9 Financing Entrepreneurial Ventures Worldwide. 10 Raising Money for Starting and Growing Businesses. 11 Debt and Other Forms of Financing. 12 Legal and Tax Issues. 13 Intellectual Property. 14 Entrepreneurial Growth. 15 Social Entrepreneurship: An Overview.

9780470450376


The power of Entrepreneurship.

658.421 / BYG/E