TY - BOOK AU - Griffiths, Andrew TI - An economic perspective on trade mark law SN - 9781845424923 U1 - 346.0488 PY - 2011/// CY - UK PB - Edward Elgar N1 - rade marks in modern commercial life -- The legal nature of a trade mark as a marketing resource and a structuring device -- The marketing power of trade marks -- Trade marks and the organization of economic activity -- An economic perspective on trade mark law ER -