Griffiths, Andrew

An economic perspective on trade mark law / Andrew Griffiths - UK: Edward Elgar, 2011. - 323 p.

rade marks in modern commercial life --
The legal nature of a trade mark as a marketing resource and a structuring device --
The marketing power of trade marks --
Trade marks and the organization of economic activity --
An economic perspective on trade mark law

9781845424923

346.0488 / GRI/E