Kotabe, Masaak <br/><br/>
Global marketing management/ 
Masaaki Kotabe and Kristiaan Helsen 
 - 5th ed. 
 - New Delhi:  WILEY,  2011. 
 - xiii, 717p. 
<br/><br/><label>ISBN: </label>9788126534128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/G