TY  - BOOK
AU  - Fortunato, John A. 
TI  - Making media content: the influence of constituency groups on mass media
SN  - 0805847480 (cloth : alk. paper)
U1  - 302.23 
PY  - 2005///
CY  - Mahwah
PB  - Lawrence Erlbaum Associates
KW  - Mass media
KW  - Content analysis (Communication)
N1  - Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing.
 Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers.
 Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers
ER  -