Fortunato, John A.  <br/><br/>
Making media content: the influence of constituency groups on mass media/ 
John A. Fortunato 
 - Mahwah:  Lawrence Erlbaum Associates,  2005. 
 - xv, 232 p.  
<br/><br/>Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing.<br/> Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers.<br/> Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers 
<br/><br/><label>ISBN: </label>0805847480 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Content analysis (Communication)
<br/><br/><label>Dewey Class. No.: </label>302.23  / FOR/M