TY  - BOOK
AU  - Stacks,  Don W. (ed)
AU  -  Salwen, Michael B. (ed)
TI  - An integrated approach to communication theory and research
SN  - 9780805863819
U1  - 302.201 
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Mass media--Methodology
KW  - Communication--Methodology
N1  - Studying "theory" : doing "research". Integrating theory and research : starting with questions / Don W. Stacks and Michael B. Salwen --
Thinking about theory / Steven H. Chaffee --
Thinking quantitatively / Michael J. Beatty --
Thinking qualitatively : hermeneutics in science / James A. Anderson --
Mass communication : approaches and concerns. Mass communication theory and research : concepts and models / Bradley S. Greenberg and Michael B. Salwen --
Media gatekeeping / Pamela J. Shoemaker and Tim P. Vos --
The agenda-setting role of the news media / Sebastián Valenzuela and Maxwell McCombs --
Cultivation analysis : research and practice / Nancy Signorielli and Michael Morgan --
Theories and methods in knowledge gap research / Cecilie Gaziano and Emanuel Gaziano --
Uses and gratifications / Zizi Papacharissi --
Spiral of silence : communication and public opinion as social control / Charles T. Salmon and Carroll J. Glynn --
International communication / Robert L. Stevenson --
Violence and sex in the media / Jennings Bryant and R. Glenn Cummins --
Social science theories of traditional and internet advertising / Shelly Rodgers, Esther Thorson, and Yun Jin --
Human communication approaches and concerns. Human communication theory and research : traditions and models / Virginia P. Richmond and James C. McCroskey --
The rhetorical perspective : doing, being, shaping, and seeing / J. David Cisneros, Kristen L. McCauliff, and Vanessa B. Beasely --
Persuasion / Michael D. Miller and Timothy R. Levine --
Interpersonal communication / Charles R. Berger --
Modeling cultures : toward grounded paradigms in organizations and mass culture / Mark Y. Hickson III, Jean Bodon, and Theresa Bodon --
Intercultural communication / Thomas M. Steinfatt and Diane M. Millette --
Intrapersonal communication and imagined interactions / James M. Honeycutt, Christopher M. Mapp, Khaled A. Knasser, and Joyceia M. Banner --
Nonverbal communication / Amy S. Ebesu Hubbard and Judee K. Burgoon --
Small group communication / Joseph A. Bonito, Gwen M. Wittenbaum, and Randy Y. Hirokawa --
Watch your neighbor watching you : applying concertive control in changing organizational environments / Phillip K. Tompkins, Yvonne J. Montoya, and Carey B. Candrian --
Integrated approaches to communication. Internet communication / Marcus Messner and Bruce Garrison --
Organizational legitimacy : lessons learned from financial scandals / Marcia W. Distaso and Terri A. Scandura --
Diffusion of innovations / Everett M. Rogers, Arvind Singhal, and Margaret M. Quinlan --
Credibility / Charles C. Self --
Political communication / Lynda Lee Kaid --
Public relations and integrated communication / Doug Newsom --
Health communication / Charles Atkin and Kami Silk --
Feminist theory and research / Katharine Sarikakis, Ramona R. Rush, Autumn Grubb-Swetnam, and Christina Lane --
Communication ethics / Donald K. Wright --
Future of theory and research in communication. Communication theory and research : the quest for increased credibility in the social sciences / Tony Atwater --
The future of communication theory and research / Hartmut B. Mokros and Gustav W. Friedrich
ER  -