TY  - BOOK
AU  -  Riel, Cees B.M. van
TI  - Essentials of corporate communication: implementing practices for effective reputation management
SN  - 041532825X (hard cover)
U1  - 302.2 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Communication in management
KW  - Corporate image
KW  - Corporations--Public relations
N1  - What is corporate communication? --
From communication to reputation --
Building identity and identification --
Measuring corporate identity --
Communicating with the corporate brand --
Developing a reputation platform --
Expressing the company --
Communicating with key stakeholder groups --
Assessing the effectiveness of corporate communication --
Applied reputation research --
Organizing corporate communication
ER  -