Essentials of corporate communication: implementing practices for effective reputation management/
Cees B.M. van Riel
- London: Routledge, 2007.
- xvi, 306 p.
What is corporate communication? -- From communication to reputation -- Building identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholder groups -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
041532825X (hard cover)
Communication in management Corporate image Corporations--Public relations