TY  - BOOK
AU  - Mjos, Ole J.
TI  - Media globalization and the discovery channel networks
SN  - 9780415992466 (hbk.)
U1  - 384.555 
PY  - 2010///
CY  - New York
PB  - Routledge
N1  - 1. Discovery and a Globalizing `Televisual Culture' 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery's Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship
ER  -