The marketing whitebook 2012-2013/  one-stop guide for marketers 
Datta, Prosenjit [ed.] 
 - 8th ed. 
 - Kolkata:  ABP Pvt. Ltd.,  2012. 
 - 452 p. 
<br/><br/><label>ISBN: </label>9789381425015 
<br/><br/><label>Dewey Class. No.: </label>658.83  / DAT/M