TY  - BOOK
AU  - Keat, Paul G.
AU  - Young, Philip K.Y. 
TI  - Managerial economics: economic tools for today's decision makers
U1  - 330 
PY  - 2003///
CY  - Princeton, N.J.
PB  - Recording for the Blind & Dyslexic, 
KW  - Managerial economics
N1  - Originally published: Upper Saddle River, NJ : Prentice Hall, ©2003. 4th ed; Goals of a Firm -- Supply and demand -- Demand elasticity -- Demand estimation -- Forecasting -- Theory of production -- Cost -- Linear programming -- Estimation of production and cost functions -- Market structure and output and pricing decisions --
Break-even analysis (volume-cost-profit) -- Special pricing practices -- Capital budgeting -- Risk and uncertainty -- Role of government in the market economy
ER  -