TY  - BOOK
AU  - Vilanilam,John V.
TI  - Public relations in India: new tasks and responsibilities
SN  - 9788132106296
U1  - 659.20954  
PY  - 2011///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Public relations
KW  - India
KW  - BUSINESS & ECONOMICS -- Public Relations.
N1  - Includes bibliographical references and index; A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication
ER  -