Public relations in India: new tasks and responsibilities/
J.V.Vilanilam.
- Thousand Oaks, Calif.: SAGE, 2011.
- xvii, 291 p.: ill.; 22 cm.
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
9788132106296
Public relations--India. BUSINESS & ECONOMICS -- Public Relations.