Communicating change: how to win employee support for new business directions/
TJ and Sandar Larkin.
- New York : McGraw-Hill, c1994.
- xiii, 252 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Part I: Communicate Directly to Supervisors. Target Supervisors. Don't Go Directly to the Front Line. Don't Trickle Down through Middle Management. Middle Managers: Improving Their Communication. Communicating Customer Service. Communicating New Technology. Communicating a Downsizing. Communication Training is Not the Answer. Making Supervisors Number One Priority.
Part II: Use Face-to-Face Communication. If It's Not Face-to-Face, It's Not Communication. Video. Briefing Meetings. Company Newspaper. Suggestion Schemes. Employee Attitude Surveys. Putting Your Communication to the Test.
Part III: Communicate Relative Performance of Local Work Area. Your Employees Don't Care About the Company. Communicating Quality: Better or Worse Than Competitor's. Communicating Quality: Looking In-House. Communicating Customer Service Performance. Stop Communicating Values. If You're the Boss, Communicate Performance. How to Communicate When Everything is Uncertain.
0070364524
Communication in personnel management. Industrial relations. Organizational change.