TY  - BOOK
AU  - Veloso,Maria
TI  - Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy 
SN  - 9780814413043
U1  - 658.872 
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Electronic commerce
KW  - Web sites
KW  - Design
KW  - Internet marketing
KW  - Internet advertising
N1  - Includes index; Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index
ER  -