Veloso, Maria. <br/><br/>
Web copy that sells :  the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / 
Maria Veloso. 
 - 2nd ed. 
 - New York :  American Management Association,  c2009. 
 - xxii, 314 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index 
<br/><br/><label>ISBN: </label>9780814413043 0814413048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Web sites--Design.<br/>Internet marketing.<br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>658.872  / VEL/W