Pride, William M. <br/><br/>
Marketing planning, implementation and control/ 
William M. Pride 
 - New Dedlhi:  Cengage learning India,  2009. 
 - 564 p. 
<br/><br/><label>ISBN: </label>9788131512319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>381  / PRI/M