TY  - BOOK
AU  - Keat, Paul G.
AU  - Young, Philip K. Y.
AU  - Banerjee, Sreejata
TI  - Managerial economics: economic tools for today's decision makers
SN  - 9788131733530
U1  - 330 
PY  - 2011///
CY  - Chennai
PB  - Pearson
KW  - Managerial economics--Study and teaching
N1  - Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry
ER  -