TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing: remainder of title people, technology, strategy
SN  - 9788131725979
U1  - 658.8 
PY  - 2007///
CY  - Chennai
PB  - Pearson
KW  - Service industries
KW  - Marketing
KW  - Customer services
ER  -