Getting and spending: European and American consumer societies in the twentieth century/ 
edited by Susan Strasser, Charles McGovern, Matthias Judt. 
 - New York :  Cambridge University Press,  1998. 
 - xiv, 477 p. :  ill. ;  24 cm. 
<br/><br/>Part I. Politics, Markets, and the State: <br/><br/>1. The consumers' White Label campaign of the National Consumers' League, 1898-1918<br/>2. Democracy and political identity in the consumer society<br/>3. Changing consumption Regimes in Europe, 1930-1970<br/>4. Consumer research as public relations: General Motors in the 1930s<br/>5. The New Deal State and the making of citizen consumers<br/>6. Consumer spending as state Project: yesterday's solutions and today's problems<br/>7. The Emigre<br/>as celebrant of American consumer culture: George Katona and Ernest Dichter<br/>8. Dissolution of the 'dictatorship over needs'? consumer behavior and economic reform in East Germany in the 1960s<br/><br/>Part II. Everyday Life: <br/><br/>9. World War I and the creation of desire for cars in Germany<br/>10. Gender, generation, and consumption in the United States: working-class families in the interwar period<br/>11. Comparing apples and oranges: housewives and the politics of consumption in interwar Germany<br/>12. 'The convenience is out of this world': the garbage disposer and American consumer culture<br/>13. Consumer culture in the GDR, or how the struggle for antimodernity was lost on the battleground of consumer culture<br/>14. Changes in consumption as social practice in West Germany during the 1950s<br/>15. Reshaping shopping environments: the competition between the city of Boston and its suburbs<br/>16. Toys, socialization, and the commodification of play<br/>17. The 'syndrome of the 1950s' in Switzerland: cheap energy, mass consumption, and the environment<br/>18. Reflecting on Ethnic Imagery in the Landscape of commerce, 1945-1975<br/><br/>Part III. History and Theory: <br/><br/>19. Modern subjectivity and consumer culture<br/>20. Consumption and consumer society: a contribution to the history of ideas<br/>21. Reconsidering abundance: a plea for ambiguity. 
<br/><br/><label>ISBN: </label>9780521626941 0521626943 (pb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics)--History--United States<br/>Consumption (Economics)--History--Europe<br/>Consumption (Economics)--History--Germany<br/>Material culture--History--United States
<br/><br/><label>Dewey Class. No.: </label>339.4709409049  / STR/G