Manuel, Peter, <br/><br/>
Cassette culture: popular music and technology in north India/ 
Peter Manuel. 
 - Chicago:  University of Chicago Press,  1993. 
 - xix, 302 p.:  ill., music ;  24 cm. 
<br/><br/>1. Introduction: Theoretical Perspectives <br/>Cassettes and the New Media Technologies <br/>Cassette Technology and the "Democratic-Participant" Media <br/>Theoretical Approaches: Ethnomusicology and Media Theory <br/>Control of the Media <br/>Media Content <br/>Reception Theory: Effects and Audience Interpretations of Media Content <br/>Base and Superstructure in an Integrated Cultural Materialism <br/>Conclusions <br/><br/>2. The Impact of Cassettes on the International Recording Industry <br/>Contrasting Patterns of Development <br/>The International Impact of Cassette Technology <br/>Cassette Piracy <br/>The Emergence of Legitimate Cassette Industries <br/><br/>3. The Music Industry and Film Culture up to 1975 <br/>The Growth of the Indian Record Industry <br/>Radio <br/>Film Music and Film Culture <br/>Film Music: Context and Content <br/>The Impact of Film Music on Folk Music <br/>Conclusions <br/><br/>4. The Advent of Cassettes: New Alternatives to His Master's Voice <br/>Cassettes come to India <br/>Cassette Producers <br/>Financial and Technological Aspects of the Cassette Industry <br/>Promotion and Publicity <br/>Music-Industry Organizations <br/>Piracy <br/>Compact Discs <br/><br/>5. Cassettes and the Modern Ghazal <br/>The Traditional Ghazal <br/>The Rise and Fall of the Film Ghazal <br/>The Modern Ghazal <br/>"Pop" Goes the Ghazal <br/>Conclusions <br/><br/>6. Devotional Music <br/>Music and Bhakti in Hindu Culture <br/>Devotional Music and the Mass Media <br/>Ghazal, Cassettes, and the Emergence of the Pop Bhajan <br/>The Mainstream Pop Bhajan: Aesthetics, Ethos, and Commercialism <br/>"Great" and "Little Traditions" in Commercial Devotional Music <br/>Production and Marketing of Devotional Music <br/>Muslim Devotional Music <br/>Cassettes and Live Performance <br/>Conclusions <br/><br/>7. The Politics of Parody: Tune-Borrowing in Popular and Folk Music <br/>Parody in Hindustani Music <br/>Parody in Folk Music <br/><br/>"Versions": Recycling the Classics <br/>Copyright <br/>Conclusions <br/><br/>8. Regional Musics <br/>Social Identity and Regional Syncretic Musics <br/>Cassettes and Diversification: Region, Language, and Genre <br/>Cassettes and Class Expression <br/>Gender <br/>The Impact of Commodification <br/>Song Texts in Regional Cassette-Based Music <br/>Cassettes and Lewd Regional Songs <br/>Cassettes and Live Performance <br/>Regional Cassette Musics <br/>Conclusions <br/><br/>9. Rasiya: A Case Study in Commercialization <br/>Braj Culture and Rasiya <br/>Song Texts in Secular Folk Rasiya <br/>Gender Representation in Rasiya <br/>Rasiya and Socioeconomic Modernization <br/>Rasiya and Mass Culture <br/>Film Parodies and Hathrasi Rasiya <br/>The Advent of Cassettes <br/>Cassettes and the "Little Tradition" of Rasiya Bhakti <br/>Secular Rasiya Cassettes <br/>Song Texts in Commercial Rasiya <br/>Disparaging Perspectives <br/>M. H. Zaidi, Rasiya Producer <br/>Singer-Poet Sevaram "Tanatan" Sharma <br/>Conclusions <br/><br/>10. Cassettes and Sociopolitical Movements <br/>Jagori: Cassettes and Women's Liberation <br/>Regional Movements in Eastern Bihar <br/>Cassettes and the 1989 Elections <br/>Regional and Sectarian Movements  
<br/><br/><label>ISBN: </label>0226504018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Popular music--History and criticism.--India<br/>Sound recording industry--India.<br/>Mass media and music.
<br/><br/><label>Dewey Class. No.: </label>306.484  / MAN/C