Services marketing: text and cases/
Harsh V Verma
- New Delhi: Pearson Education, 2009.
- 467 p. ill. 28 cm.
Nature of Services Challenges of Intangibility Additional Tools Goods System Marketing after Service Vision and Strategy Customer Feelings How to Empower Right away Restaurant Naïve Questioner Expert Replier Gucchiano Credit Cards at the Turn of Time Skin and Dollars Service Quality Dilemma Demand and Capacity Demand and Capacity Interfaces
9788177586732
Service industries -- Marketing. Marketing--Management