TY  - BOOK
AU  - Schmidt, Marcus J.
AU  - Hollensen, Svend
TI  - Marketing research: an international approach
SN  - 8131715191
U1  - 381.072 
PY  - 2006///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Globalization of marketing
N1  - 1. Globalization of markets and international marketing research

2. Online and other secondary data sources

3. Observational and tracking methods

4. Focus Groups

5. Other qualitative research methods

6. Measurement and scaling

7. Survey and questionnaire design

8. Quantitative models in marketing

9. Analysis of variance and multiple regression

10. Discriminant analysis and logistic regression

11. Profiling customers factor analysis

12. Cluster analysis and segmentation of customers

13. Positioning the product MDS

14. Systematic product development conjoint analysis

15. Advance methods for categorization CHAID and latent class analysis

16. Several dependent variables canonical correlation and structural equation modelling

17. Data mining

18. Putting it all together an international marketing information system

ER  -