TY  - BOOK
AU  - Petersen, H. Craig
AU  - Lewis, W. Cris,
AU  - Jain, Sudhir K.
TI  - Managerial economics
SN  - 9788177583861
U1  - 330 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Managerial economics
N1  - PART I: GETTING STARTED
Introduction to Managerial Economics 
Basic Training

PART II: DEMAND 
Demand Theory and Analysis 
Regression Techniques and Demand Estimation 
Business and Economic Forecasting

PART III: PRODUCTION AND COSTS 
Production Theory and Analysis 
Cost Theory and Analysis 
Linear Programming

PART IV: MARKET STRUCTURE
Perfect Competition and Monopoly 
Monopolistic Competition, Oligopoly, and Barriers to Entry 
Game Theory and Strategic Behavior

PART V: PRICING DECISIONS
Pricing of Goods and Services 
Pricing and Employment of Inputs

PART VI: RISK AND CAPITAL BUDGETING
Risk and Decision Making 
Capital Budgeting

PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY
AND TAXATION
Technological Change in a Global Economy 
Locating the Firm in a Global Economy
Taxes and Decision Making
ER  -