TY  - BOOK
AU  - Kalakota, Ravi
AU  - Whinston, Andrew B
TI  - Frontiers of electronic commerce
SN  - 9788177583922
U1  - 658.872 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Electronic commerce
KW  - Management--Computer network resources
KW  - Business enterprises--Computer network resources
KW  - Internet
N1  - 1 Welcome to Electronic Commerce 15

1.1	Electronic Commerce Framework  17
1.2	Electronic Commerce and Media Convergence  21
1.3	The Anatomy of E-Commerce Applications  23
1.4	Electronic Commerce Consumer Applications  36
1.5	Electronic Commerce Organization Applications  44
1.6	Summary 54

2 The Network Infrastructure for Electronic Commerce	57

2.1	Market Forces Influencing the I-Way 60
2.2	Components of the I-Way 64
2.3	Network Access Equipment 65
2.4	The Last Mile: Local Roads and Access Ramps  70
2.5	Global Information Distribution Networks 90
2.6	Public Policy Issues Shaping the I-Way 92
2.7	Summary  97

3 The Internet as a Network Infrastructure 99

3.1	The Internet Terminology  100
3.2	Chronological History of the Internet 103
3.3	NSFNET: Architecture and Components 112
3.4	National Research and Education Network 120
3.5	Globalization of the Academic Internet  129
3.6	Internet Governance: The Internet Society  134
3.7	An Overview of Internet Applications	137
3.8	Summary  144

4 The Business of Internet Commercialization 147

4.1	Telco/ Cable/ On-Line Companies 151
4.2	National Independent ISPs 156
4.3	Regional-Level ISPs  162


ER  -