Kalakota, Ravi

Frontiers of electronic commerce/ Ravi Kalakota, Andrew B. Whinston. - New Delhi: Pearson, 2011. - 864 p. ill. 24 cm.

1 Welcome to Electronic Commerce 15

1.1 Electronic Commerce Framework 17
1.2 Electronic Commerce and Media Convergence 21
1.3 The Anatomy of E-Commerce Applications 23
1.4 Electronic Commerce Consumer Applications 36
1.5 Electronic Commerce Organization Applications 44
1.6 Summary 54

2 The Network Infrastructure for Electronic Commerce 57

2.1 Market Forces Influencing the I-Way 60
2.2 Components of the I-Way 64
2.3 Network Access Equipment 65
2.4 The Last Mile: Local Roads and Access Ramps 70
2.5 Global Information Distribution Networks 90
2.6 Public Policy Issues Shaping the I-Way 92
2.7 Summary 97

3 The Internet as a Network Infrastructure 99

3.1 The Internet Terminology 100
3.2 Chronological History of the Internet 103
3.3 NSFNET: Architecture and Components 112
3.4 National Research and Education Network 120
3.5 Globalization of the Academic Internet 129
3.6 Internet Governance: The Internet Society 134
3.7 An Overview of Internet Applications 137
3.8 Summary 144

4 The Business of Internet Commercialization 147

4.1 Telco/ Cable/ On-Line Companies 151
4.2 National Independent ISPs 156
4.3 Regional-Level ISPs 162



9788177583922


Electronic commerce
Management--Computer network resources
Business enterprises--Computer network resources


Internet

658.872 / KAL/F