TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack
TI  - Marketing warfare
SN  - 9780070527263
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Competition
N1  - 2500 Years of War.The Principle of Force.
The Superiority of the Defense.The New Era of Competition.
The Nature of the Battleground.
The Strategic Square.
Principles of Defensive Warfare.
Principles of Offensive Warfare.
Principles of Guerilla Warfare.
The Cola War.The Beer War.
The Burger War.The Computer War.
Strategy and Tactics.
The Marketing General.
ER  -