Ries, Al <br/><br/>
Marketing warfare/ 
Al Ries; Jack Trout 
 - New York:  McGraw-Hill,  1986. 
 - 216 p. 
<br/><br/>2500 Years of War.The Principle of Force.<br/>The Superiority of the Defense.The New Era of Competition.<br/>The Nature of the Battleground.<br/>The Strategic Square.<br/>Principles of Defensive Warfare.<br/>Principles of Offensive Warfare.<br/>Principles of Guerilla Warfare.<br/>The Cola War.The Beer War.<br/>The Burger War.The Computer War.<br/>Strategy and Tactics.<br/>The Marketing General.  
<br/><br/><label>ISBN: </label>9780070527263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Competition
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIS/M