Ries, Al  <br/><br/>
Positioning: the battle for your mind/ 
Al Ries and Jack Trout 
 - New York:  McGraw-Hill,  2001. 
 - x, 213p.  ill.  23 cm. 
<br/><br/>Chapter 1. What Positioning Is All About. <br/>Chapter 2. The Assault on the Mind. <br/>Chapter 3. Getting Into the Mind. <br/>Chapter 4. Those Little Ladders in Your Head. <br/>Chapter 5. You Can't Get There From Here. <br/>Chapter 6. Positioning of a Leader. <br/>Chapter 7. Positioning of a Follower.<br/>Chapter 8. Repositioning the Competition. <br/>Chapter 9. The Power of the Name. <br/>Chapter 10. The No-Name Trap. <br/>Chapter 11. The Free-Ride Trap. <br/>Chapter 12. The Line-Extension Trap. <br/>Chapter 13. When Line Extension Can Work. <br/>Chapter 14. Positioning a Company: Xerox. <br/>Chapter 15. Positioning a Country: Belgium. <br/>Chapter 16. Positioning an Island: Jamaica. <br/>Chapter 17. Positioning a Product: Milk Duds. <br/>Chapter 18. Positioning a Service: Mailgram. <br/>Chapter 19. Positioning a Long Island Bank. <br/>Chapter 20. Positioning a New Jersey Bank. <br/>Chapter 21. Positioning a Ski Resort: Stowe. <br/>Chapter 22. Positioning the Catholic Church. <br/>Chapter 23. Positioning Yourself and Your Career. <br/>Chapter 24. Positioning Your Business. <br/>Chapter 25. Playing the Positioning Game. 
<br/><br/><label>ISBN: </label>9780071373586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Positioning<br/>Positioning (Advertising)
<br/><br/><label>Dewey Class. No.: </label>650  / RIE/M