TY  - BOOK
AU  - Rogers,Everett M.
TI  - Diffusion of innovations
SN  - 0743222091
U1  - 303.484  
PY  - 2003///
CY  - New York
PB  - Free Press
KW  - Diffusion of innovations
KW  - Study and teaching
KW  - History
N1  - Includes bibliographical references (p. 477-535) and indexes; Chapter 1. Elements Of Diffusion

Chapter 2. A History Of Diffusion Research

Chapter 3. Contributions And Criticisms Of Diffusion Research

Chapter 4. The Generation Of Innovations

Chapter 5. The Innovation-Decision Process

Chapter 6. Attributes Of Innovations And Their Rate Of Adoption

Chapter 7. Innovativeness And Adopter Categories

Chapter 8. Diffusion Networks

Chapter 9. The Change Agent

Chapter 10. Innovation In Organizations

Chapter 11. Consequences Of Innovations

ER  -