Rogers, Everett M.

Diffusion of innovations/ Everett M. Rogers - 5th ed. - New York : Free Press, 2003. - xxi, 551 p. : ill. ; 24 cm.

Includes bibliographical references (p. 477-535) and indexes.

Chapter 1. Elements Of Diffusion

Chapter 2. A History Of Diffusion Research

Chapter 3. Contributions And Criticisms Of Diffusion Research

Chapter 4. The Generation Of Innovations

Chapter 5. The Innovation-Decision Process

Chapter 6. Attributes Of Innovations And Their Rate Of Adoption

Chapter 7. Innovativeness And Adopter Categories

Chapter 8. Diffusion Networks

Chapter 9. The Change Agent

Chapter 10. Innovation In Organizations

Chapter 11. Consequences Of Innovations


0743222091


Diffusion of innovations.
Diffusion of innovations--Study and teaching--History.

303.484 / ROG/D