Rogers, Everett M.
Diffusion of innovations/
Everett M. Rogers
- 5th ed.
- New York : Free Press, 2003.
- xxi, 551 p. : ill. ; 24 cm.
Includes bibliographical references (p. 477-535) and indexes.
Chapter 1. Elements Of Diffusion
Chapter 2. A History Of Diffusion Research
Chapter 3. Contributions And Criticisms Of Diffusion Research
Chapter 4. The Generation Of Innovations
Chapter 5. The Innovation-Decision Process
Chapter 6. Attributes Of Innovations And Their Rate Of Adoption
Chapter 7. Innovativeness And Adopter Categories
Chapter 8. Diffusion Networks
Chapter 9. The Change Agent
Chapter 10. Innovation In Organizations
Chapter 11. Consequences Of Innovations
0743222091
Diffusion of innovations.
Diffusion of innovations--Study and teaching--History.
303.484 / ROG/D