TY  - BOOK
AU  - Treadwell,Donald
TI  - Public relations writing: principles in practice
SN  - 8178295369
U1  - 302.2244 
PY  - 2005///
CY  - New Delhi
PB  - SAGE
KW  - Public relations
KW  - Business writing
N1  - 1. Theoretical Influences on Public Relations Writing 1
2. Sending the Message: Writing for Style, Flow, and Credibility 25
3. Ethical Influences on Public Relations Writing 57
4. Cultural Influences on Public Relations Writing 75
5. Research Influences on Public Relations Writing 98
6. Legal Influences on Public Relations Writing 124
7. Design Influences on Public Relations Writing 152
8. From Principles to Planning to Practice:
Business Writing, Fact Sheets, and Bios 194
9. Out of Your Control... or Is It? Newswriting for the Press , , 224
10. Under Your Control: Features and Newsletters 260
11. Let's Flear It: Writing for Broadcast, Scripts, and Speeches 289
12. When the News Isn't Good: Crisis Messages ' 317
13. The Multipurpose Medium: Writing for the Web 339
14. Persuasion for Mass Action:
Advocacy Campaigns, Op-Eds, and PSAs 367
15. Persuasion for Individual Action:
Direct Mail, Brochures, and Proposals 397
16. High-Profile Projects: Annual Reports, Events, and Exhibitions 423
ER  -