TY  - BOOK
AU  - Newcomb, Horace
TI  - Television: the critical view
SN  - 9780195119275
U1  - 791.450973 
PY  - 2000///
CY  - New York
PB  - Oxford University Press
KW  - Television broadcasting
KW  - United States
KW  - Television criticism
N1  - Contents
Preface to the Sixth Edition, xi
Preface to the First Edition, xiii
HORACE NEWCOMB
Television and the Present Climate of Criticism, 1
Part I The Production Contexts of Television, 13
CHRISTOPHER ANDERSON
Disneyland, 17
MARK ALVEY
The Independents: Rethinking the Television Studio System, 34
PHIL WILLIAMS
Feeding Off the Past: The Evolution of the Television Rerun, 52
LYNN SPIGEL
Women's Work, 73
vit
i 'Oiltctits
JULIE D'ACCI
Women Characters and "Real World" Heniininit\100
JACKIE BYARS and EILEEN R. MEEHAN
Once in a Lifetime: Constructing "The Working Woman"
through Cable Narrowcasting, 144
DAVID BARKER
lelevision Production lechniques as C'ommunication, 169
HAL HIMMELSTEIN
Kodak's "America": Images from the American Hden, 183
JOHN CORNER
C:ivic Visions: Forms of Documentan', 207
Part II Television Texts, 237
CHARLES McGRATH
The Triumph of the Prime-Time Novel, 242
ADRIENNE L. McLEAN
Media Effects: Marshall McLuhan, Television Culture,
and "The X-Files," 253
MILLY BUONANNO
II Maresciallo Rocca: The Italian Way to the TV Police Series, 266
HERMAN GRAY
The Politics ofRepresentation in Network Television, 282
PAT KIRKHAM and BEVERLEY SKEGGS
Absolutely Fabulous: Absolutely Feminist?, 306
DOUGLAS KELLNER
Beavts and Butt-Head: No Future for Postmodern Youth, 319
AMERICA RODRIGUEZ
Objectivity and Ethnicity in the Production
of the Noticiero Univision, 330
BERNARD TIMBERG
The Unspoken Rules of Television Talk, 354
Contents
MICHAEL SKOVMAND
Barbarous TV International: Syndicated Wheels of Forttnte, 367
IB BONDEBJERG
Public Discourse/Private Fascination: Hybridization
in "True-Life-Stor\'" Genres, 383
DANIEL DAYAN and ELIHU KATZ
Defining Media f:vents: High Holidays of Mass Communication, 401
Part III The Reception Contexts of Television, 421
JOSHUA MEYROWITZ
Multiple Media Literacies, 425
JUSTIN LEWIS and SUT JHALLY
The Struggle Over Media Literacy, 439
ANNA McCarthy
"The Front Row Is Reser\'ed for Scotch Drinkers":
Early Television's Tavern Audience, 451
HENRY JENKINS III
Star Trek Rerun, Reread, Rewritten: Fan Writing
as Textual Poaching, 470
ELLEN SEITER
Making Distinctions in TV Audience Research.
Case Study of a Troubling Interview, 495
JOSTEIN GRIPSRUD
"The Cultural Debate of the Ages": History, Culture,
and Media Politics in Public Reception, 519
Part IV Overviews, 557
HORACE NEWCOMB and PAUL M. HIRSCH
Television as a Cultural Forum, 561
TODD GITLIN
Prime Time Ideology: The Hegemonic Process
in Television Entertainment, 574
.V Contents
DAVID THORBURN
Television Melodrama, S95
CHARLOTTE BRUNSDON
What Ts the " Television" of Television Studies?, 609
DAVID MARC
What Was Rroadcasting?, 629
JOHN THORNTON CALDWELL
Hxcessi\e Style: The Oisis of Network Televisit^n, 649
JAMES HAY
Invisible (Jties/Msible CJeographies: 'Toward a C'ultural Geography
of Italian Television in the 1990s, 687
ERIC MICHAELS
For a (Ailtural Future, 701
About the Authors, 717
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