TY  - BOOK
AU  - Jobber, David
TI  - Priciples and practice of marketing
SN  - 9780077123307
U1  - 381 
PY  - 2010///
CY  - London
PB  - The McGraw-Hill
KW  - Marketing
KW  - Principles and practices
N1  - 1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.
ER  -