Jobber, David <br/><br/>
Priciples and practice of marketing 
by David Jobber 
 - 6th Ed. 
 - London:  The McGraw-Hill,  2010. 
 - 946 p. 
<br/><br/>1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.  
<br/><br/><label>ISBN: </label>9780077123307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Principles and practices
<br/><br/><label>Dewey Class. No.: </label>381  / JOB/P