Mooij, Marieke de Global marketing and advertising/ Understanding cultural paradoxes Marieke de Mooij - 3rd ed. - USA: SAGE, 2010. - 322 p. ISBN: 9781412970419 Subjects--Topical Terms: Marknadsföring. Kulturmöten. Köpvanor. Dewey Class. No.: 658.802 / MOO/G