The (un) common Sense of Advertising/  Getting the Basics Right 
Tiwari, Sanjay 
 - New Delhi:  Response Books,  2003. 
 - 322 p. 
<br/><br/><label>ISBN: </label>0761997369 
<br/><br/><label>Dewey Class. No.: </label>659.1  / TIW/C