Handbook of consumer psychology/ edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. - New York: Lawrence Erlbaum Associates, c2008. - xvi, 1273 p.: ill.; 27 cm.

Includes bibliographical references and indexes.

History of consumer psychology/ The role of knowledge accessibility in cognition and behavior : implications for consumer information processing / Consumer memory, fluency, and familiarity/ Consumer learning and expertise/ Categorization theory and research in consumer psychology : category representation and category-based inference/ Consumer inference/ Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a--/ Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence/ Aging and consumer behavior/ Positive affect and decision processes : some recent theoretical developments with practical implications/ The nature and role of affect in consumer behavior/ Self-regulation : goals, consumption, and choices/ Goal-directed consumer behavior : motivation, volition, and affect/ Goal-directed perception/ Attitude change and persuasion/ Associative strength and consumer choice behavior/ Measuring the non-conscious : implicit social cognition in consumer behavior/ Implicit consumer cognition/ Evoking the imagination as a strategy of influence/ Consumer attitudes and behavior/ I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research/ Social values in consumer psychology/ Consumer decision making : a choice goals approach/ Dynamics of goal-based choice : toward an understanding of how goals commit versus liberate choice / Hedonomics in consumer behavior/ Behavioral pricing / Perceptions of fair pricing/ Associative learning and consumer decisions/ A role for aesthetics in consumer psychology/ Product assortment/ Brands and their meaning makers/ Theory in consumer-environment research : diagnosis and prognosis / Music and consumers/ Consumer psychology of sport : more than just a game / Diversity issues in consumer psychology/ Consumers and the allure of "safer" tobacco products : scientific and policy issues / Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence / The social marketing of volunteerism : a functional approach/ Health risk perceptions and consumer psychology / Toward a psychology of consumer creativity/ Compulsive buying : review and reflection/ Summing up the state of coping research : prospects and prescriptions for consumer research / Self-reports in consumer research/ Cross-cultural consumer psychology/ Measurement error in experimental designs in consumer psychology/ Individual differences : tools for theory testing and understanding in consumer psychology research/ Neuroeconomics : foundational issues and consumer relevance/ David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson -- Robert S. Wyer, Jr. -- Antonia Mantonakis, Bruce W.A. Whittlesea, and Carolyn Yoon -- J. Wesley Hutchinson and Eric M. Eisenstein -- Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner -- Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, and Paul M. Herr -- Joann Peck and Terry L. Childers -- Deborah Roedder John -- Carolyn Yoon and Catherine A. Cole -- Alice M. Isen -- Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade -- Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice -- Hans Baumgartner and Rik Pieters -- Chris Janiszewski -- Curtis P. Haugtvedt and Jeff A. Kasmer -- Christopher R.M. Jones and Russell H. Fazio -- Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison -- Patrick T. Vargas -- Petia K. Petrova and Robert B. Cialdini -- Icek Ajzen -- Margaret C. Campbell and Amna Kirmani -- Lynn R. Kahle and Guang-Xin Xie -- James R. Bettman, Mary Frances Luce, and John W. Payne -- Ayelet Fishbach and Ravi Dhar -- Christopher K. Hsee and Claire I. Tsai -- Maggie Wenjing Liu and Dilip Soman -- James E. Heyman and Barbara A. Mellers -- Stijn M.J. van Osselaer -- JoAndrea Hoegg and Joseph W. Alba -- Susan M. Broniarczyk -- Chris T. Allen, Susan Fournier, and Felicia Miller -- Sevgin A. Eroglu and Karen A. Machleit -- James J. Kellaris -- Robert Madrigal and Vassilis Dalakas -- Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson -- Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller -- Marvin E. Goldberg -- Arthur A. Stukas, Mark Snyder, and E. Gil Clary -- Geeta Menon, Priya Raghubir, and Nidhi Agrawal -- James E. Burroughs, C. Page Moreau, and David Glen Mick -- Ronald J. Faber, and Thomas C. O'Guinn -- Adam Duhachek -- Kimberlee Weaver and Norbert Schwarz -- Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson -- Madhu Viswanathan -- Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min -- Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.

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Consumer behavior.
Decision making.
Marketing--Psychological aspects.
Advertising--Psychological aspects.
Marketing.

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