TY  - BOOK
AU  - Andersen, Robin ed. 
AU  - Strate,Lance ed.
TI  - Critical studies in media commercialism
SN  - 9780198742777
U1  - 302.23 
PY  - 2000///
CY  - Oxford
PB  - Oxford University press
KW  - 	 Mass media -- Economic aspects
KW  - Mass media and culture
KW  -  Mass media -- Influence
N1  - 	Introduction / Robin Andersen --
pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman --
pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister --
pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris
ER  -