TY  - BOOK
AU  - McQuail, Denis 
AU  - Deuze  Mark 
TI  - McQuail's mass communication  theory
SN  - 8132105796
U1  - 302.23 
PY  - 2010///
CY  - New Delhi
PB  - Sage
KW  - Mass media
KW  - Mass media -- Philosophy
KW  - Informationstheorie
N1  - 	 Part 1 Preliminaries Chapter 1: Introduction to the Book Chapter 2: The Rise, Decline, and Return of Mass Media Part 2 Theories Chapter 3: Concepts and Models for Mass Communication Chapter 4: Theories of Media and Society Chapter 5: Media, Mass Communication, and Culture Chapter 6: New Media Theory Part 3 Structures Chapter 7: Freedom and Accountability of Media Chapter 8: Ownership and Governance of Media Chapter 9: Global Mass Communication Part 4 Organizations Chapter 10: The Media Organization: Pressures and Demands Chapter 11: The Production of Media Culture Part 5 Content Chapter 12: Media Content: Issues, Concepts and Methods of Analysis Chapter 13: Media Genres, Formats and TextsPart 6 AudiencesChapter 14: Audience Theory and Research TraditionsChapter 15: Audience Formation and Experience Part 7 Effects Chapter 16: Processes and Models of Media Effects Chapter 17: A Canon of Media Effects Part 8 Epilogue Chapter 18: The Future of Media and Mass Communication Theory
ER  -