TY  - BOOK
AU  - Treadwell, Donald
TI  - Introducing communication research: Paths of inquiry
SN  - 9781412944571
U1  - 302.2072 
PY  - 2011///
CY  - New Delhi
PB  - Sage
KW  - Communication -- Research -- Methodology
KW  - Media Studies
KW  - Kommunikationsforschung
N1  - Getting started: possibilities and decisions --
First decision: what, why, how? --
Ethics: what are my responsibilities as a researcher? --
You could look it up: reading, recording, and reviewing research --
Measurement: research using numbers --
Summarizing research results: data reduction and descriptive statistics --
Generalizing from research results: inferential statistics --
Sampling: who, what, and how many? --
Surveys: putting numbers on opinions --
Experiments: researching cause and effect --
Watching and listening: qualitative research for in-depth understanding --
Content analysis: understanding communication content in numbers --
Rhetorical and critical analyses, and more: understanding communication content in words --
Writing and presenting research
ER  -