Pride, William M. and Ferrell, O. C. <br/><br/>
Marketing: planning, implementation, and control 
by William M. Pride and O. C. Ferrell 
 - New Delhi:  Cengage Learning India Pvt. Ltd.  2010. 
 - 564 p. 
<br/><br/>Part I : Marketing strategy and customer relationships. Part 2 : Environmental forces and social and ethical responsibilities. Part 3 : Using information, technology, and target market analysis. Part 4 : Customer behavior. Part 5 : Product decisions. Part 6 : Distribution decisions. Part 7 : Promotion decisions. Part 8 : Pricing decisions. 
<br/><br/><label>ISBN: </label>9788131512319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Business
<br/><br/><label>Dewey Class. No.: </label>381  / PRI/M