TY  - BOOK
AU  - Treadwell, Donald
AU  - Treadwell, Jill B.
TI  - Public relations writing: Principles in practice
SN  - 8178295369
U1  - 302.2244 
PY  - 2005///
CY  - New Delhi
PB  - Response
N1  - 
 Table of Contents

Chapter One: Introduction 

Chapter Two: Public relations writing Defining public relations and public relations writing Public relations writing style The value of editing: "get on with it!" Putting theory into practice Writing wrap-up References and resources End notes 

Chapter Three: Research for public relations writing Research, public relations research adn public relations writing research Writing wrap-up References and resources End notes 

Chapter Four: Planning Planning tools Writing wrap-up References and resources End notes 

Chapter Five: Ethics and corporate culture Ethics Organizational culture Writing wrap-up References and resources End notes 

Chapter Six: Legal issues and authorities The issues Web rights The agencies The law, the future and you Writing wrap-up References and resources End notes 

Chapter Seven: Design issues in public relations PR Banner Communicating with space Communicating with type Communicating with graphics Communicating with color Special option Production: Working with your printer Writing wrap-up References and resources End notes 

Chapter Eight: From preparation to practice Writing to your publics: Audience-centered thinking Writing to a purpose Learning about your employers Writing wrap-up References and resources 

Chapter Nine: Newswriting for the mass media Using the media effectively: More than making the six o'clock news Where to place the release: Specific media selection Writing and placing news releases Newswriting for the press Newswriting for broadcast media Newswriting in a crisis: When the news isn't good Distributing your release: How to get the word out Why are YOU writing the release, or producing the video? SUCCESS! Measuring the results Writing wrap-up References and resources End notes

 Chapter 10: Writing for media under your control Using controlled media for "news" Scriptwriting: Writing for sounds and visuals Newsletters Annual reports Writing wrap-up References and resources End notes 

Chatper Eleven: Writing to Persuade Centuries of persuasion Public relations writing in context Simplifying persuasion theory Bringing it all together From theory into practice Writing wrap-up References and resources End notes 

Chapter Twelve: Writing for the global audience Intercultural communication Writing for the World Wide Web Public relations on the Web The Web as a public relations medium Writing wrap-up References and resources End notes 

Chapter Thirteen: Celebrations, grand openings and annual meetings Information kits: Media, sales, educational and public Industry conferences, exhibitions, conventions and trade fairs 

Writing wrap-up

 End notes 

Appendix A: Reserach methods for public relations writng 

Appendix B: Code of Professional Standards for the Practice of Public Relations 

Appendix C: Some thoughts on law and regulations

Appendix D: Printing issues 

Appendix E: Grammar, usage, and punctuation



ER  -